Celebrate the arrival of spring with Starbucks’ new range of iced beverages.
To debut Starbucks' NEW Iced Lavender Cream Oatmilk Matcha we created an animation to accentuate its unexpected joy. We see the drink in a real-life setting, and suddenly as someone grabs the drink, magical animated flourishes where the drink once was. Finding balance between the real and surreal, we included details such as butterflies, blossoming lavender, and other additions that invite whimsy and playfulness to the scene.
The scene is shot in a real-world environment. In post-production, VFX effects are added, creating flourishes of an alternative floral animated world.
Credits:
Client: Starbucks
Year: 2024
Creative Direction: Big Spaceship
3D Creative Direction: Jenny Jiang
3D Design, Modelling, Animation, Sound: Jenny Jiang