Shopbop is a global online retail destination for style inspiration and discovery, offering women and men a curated selection of ready-to-wear & accessories from over 1,000 established and emerging designers.

We created a series of 3D environmental artworks highlighting Shopbop’s fashion director, Caroline Maguire, and her top picks for designer apparel directing consumers to the latest fashion trends and apparel to purchase.

These motion and still-life assets live both on Shopbop’s desktop and mobile landing pages, which averages around 3.1 million visitors each month. 

The four artworks feature four seasons of closets: Spring, Summer, Winter, and Fall, and feature subtle looping animations throughout the artwork.