ROZY is one of the most influential virtual influencers in South Korea. Technological advancements have enabled developers to create behaviors and traits of virtual idols through the use of advanced artificial intelligence and innovative methodologies.

Using these technologies, we created a campaign for ROZY in collaboration with one of the world’s biggest luggage brands, Samsonite’s American Tourister. We undertook extensive research and development of crafting digital, surreal landscapes and animated worlds for ROZY to live in with American Tourister’s luggage products.

Using a range of 3D software, we developed four animated 3D advertisements that was launched in July 2022 and displayed on billboards internationally and on American Tourister’s social channels.