Introducing Lenovo's latest 'YOGA 90X' laptop to the market in 2024, blending art with innovation to capture the audience's attention.
Inspired by the idea of creating a sense of calm in an urban environment, she created a mesmerizing video that blends real-life footage with VFX.Lenovo's Calming Creativity campaign is all about inducing a sense of serenity as the season changes from winter to Spring. I was tasked to create a mixed reality with video utilizing CGI with real-world footage, so it feels as if someone has stumbled upon a scene and recorded it with their phone.
Since its launch, the video has reached over 3 million views on social media.
Project: Lenovo Calming Creativity
Client: Lenovo
Year: 2023
Agency: Superheroes
3D Creative Direction: Jenny Jiang
3D Design, Modelling, Animation, Sound: Jenny Jiang