Introducing Lenovo's latest 'YOGA 90X' laptop to the market in 2024, blending art with innovation to capture the audience's attention.
In collaboration with NYC-based agency, SuperHeroes, the Lenovo Yoga Pro campaign involved developing a series of mesmerizing videos that blend real-life footage with CGI. Additional to these digital art videos, I also created a behind-the-scenes process that shows audiences how they too, can use the Lenovo Yoga to create their own digital art videos.
Since its launch, the videos have reached over 3 million views on social media.
Digital Street Art & The Creative Process
Revealing the behind-the-scenes process, we show audiences how I utilize the Lenovo Yoga and its systems in my workflow and creative process. Additionally, we explore the role of AI, addressing its uncertainties, and discuss how artists can potentially leverage AI to their advantage.
Client: Lenovo
Year: 2023 - 2024
Agency: Superheroes NYC
Mixed-Reality CGI:
3D Creative Direction: Jenny Jiang
3D Design, Modelling, Animation, Sound: Jenny Jiang
Mini-Documentary:
Production: SixTwentySix
Director: Iris Kim
Photographer: Pat Ryder
Director of Photography: Emerson Duggan
Editor: Leah Lalich
Line Producer: Brian Walsh