Kiehl’s is recognized as a global powerhouse in the beauty industry, with its unorthodox marketing approach, exceptionally large male clientele base, and a string of global bestsellers. 

We were given the task to develop a seven-video series of 3D advertisements celebrating Kiehl’s Chinese New Year 2023 marketing campaign for the Year of the Rabbit.

Rooted strongly in the art of storytelling, we follow Kiehl’s Rabbit on a journey through an exciting cityscape abundant in red and gold. As the rabbit hops onto each product, we unveil Kiehl’s limited edition 2023 Year of the Rabbit branding. These advertisements will be launched both within the United States and around the world, particularly in the Asia-Pacific regional market.