The Kate Spade New York Spring 2024 collection encapsulates the brand's commitment to joyful expression.

In their latest campaign, the task was to create a mixed-reality video combining CGI with real-world footage to capture the essence of Spring for social media audiences. Standing as a vibrant counterpoint to gloomy narratives, the campaign aims to infuse viewers with optimism and joy, regardless of how surprising or direct the approach may be.

The video leverages a dynamic palette of colors to vividly embody the "Time to Spring" theme, ensuring it resonates with the quintessential spirit of the Kate Spade NY brand.