Claire’s is an American retailer of accessories, jewelry, beauty products, and toys. With more than 3,469 stores in 37 countries, primarily aimed at a young audience, mainly tweens and teens.

We were commissioned to develop a series of ASMR-inspired artwork driven by the purpose of not only engaging Claire’s followers and fans but to appeal to the growing audience of Gen Z.

The result was a multi-sensory experience driven through beautiful visuals, and satisfying soundscapes, all infused with the fun and unique nature of Claire’s brand.