Claire’s is an American retailer of accessories, jewelry, beauty products and toys. With more than 3,469 stores in 37 countries, primarily aimed at a young audience, mainly tweens and teens.
We were commissioned to develop a series of ASMR-inspired artwork driven by the purpose to not only engage Claire’s followers and fans, but to appeal to the growth audience of Gen Z.
The result was a multi-sensory experience driven through beautiful visuals, satisfying soundscapes, all infused with the fun and unique nature of Claire’s brand.
Credits
Client - Claire’s
Creative Direction - Jenny Jiang
3D Design, Animation & Sound - Jenny Jiang
Client - Claire’s
Creative Direction - Jenny Jiang
3D Design, Animation & Sound - Jenny Jiang
