Taking inspiration from this year’s on-the-ground experience at Coachella, we'll show how AMEX helps you dive into a world of fun and color.

We were tasked with creating a captivating video that promotes American Express’ immersive experience at Coachella this year. In our animation, an oversized blue AMEX box drops into our Coachella scene. Glowing with white light, it transforms into its fantastical version and becomes a portal to a fun and colorful world. As the box bursts open, playful and whimsical elements float into the atmosphere, metamorphosing the once-standard Coachella footage transforms into a dreamy festival experience. 

Project: American Express x Coachella

Client: American Express
Year: 2024
Creative Direction: Barbarian
3D Creative Direction: Jenny Jiang
3D Design, Modelling, Animation, Sound: Jenny Jiang