ROZY stands as one of South Korea's most popular virtual influencers, owing to the remarkable advancements in technology. Through cutting-edge artificial intelligence and innovative methodologies, developers have achieved the creation of virtual idols with realistic behaviors and traits.

Building upon these technologies, we orchestrated a captivating campaign featuring ROZY in collaboration with Samsonite's luggage brand, American Tourister.

In collaboration with ROZY's team, we developed a series of digital, surreal landscapes, and animated worlds that would serve as a vibrant backdrop that seamlessly integrates American Tourister's luggage products and the virtual influencer herself. These versatile 3D advertisements served both as environmental graphics in American Tourister stores as well as digital billboard advertisements throughout South Korea.